Beef Essentials Mix — 10kg Bulk

Sometimes, you don't need a complicated formula; you just want straight beef. Our Beef Essentials is a bone-free, high-protein staple built for owners who want a clean, versatile base. Sourced from 100% Australian, grass-fed beef and offal and paired with rich lamb heart, it's the honest, hard-working protein that belongs in every dog's rotation. Now in a 10kg bulk pack.

Ronan's take: "No gimmicks here. It's a dependable, bone-free protein that allows you to control the bowl. Whether you're using it as a foundation or a primary meal, it's a high-standard choice that keeps the pack fuelled and the energy steady."

Nugget's take: "Look, I'm a simple dog — I see beef, I eat beef. It's hearty, it's meaty and it's the kind of dinner that makes me want to lick the pattern off the bottom of my bowl. Simple as that."

Nutritional Information

Guaranteed Analysis (per 100g): Metabolisable energy: 1173 kJ/100g | Protein: 19g | Fat: 24.3g | Crude fibre: <1.0g | Moisture: 53.7% | Ash: 0.9g | Calcium: 6mg | Phosphorus: 160mg

Ingredients: 100% Australian pasture raised beef mince, beef offal, & lamb offal.